bsquared Marketing was formed in August 2007 by Lori Behrens, whose enthusiasm for marketing has translated into a successful career in brand marketing strategy and communications. Prior to founding bsquared Marketing, Lori was Vice President, Brand Marketing for Marriott International’s full-service hotel brands, including JW Marriott® Hotels; Renaissance® Hotels and Resorts; and the company’s flagship brand, Marriott® Hotels and Resorts.

Lori's marketing experience spans the travel/hospitality, retail, and financial services industries, and all aspects of marketing including strategy, planning, new product launches, promotions and events, advertising, and loyalty marketing.

Lori’s passion and commitment to understanding what’s important to today’s consumer has been a cornerstone of her approach to designing comprehensive, actionable, and unexpected strategies that drive results.